How to Maximize the Benefits of Your Face Serum

You may live by the skincare mantra of cleanse, tone, and moisturize, but do you know where the face serum fits in?

Face serums are packed with active ingredients designed to penetrate your skin in ways everyday moisturizers simply can’t. They offer a ton of benefits, like smoothing fine lines, increasing firmness, speeding cell turnover, boosting brightness, and correcting discoloration. However, to truly experience these benefits, you need to use them correctly.

Follow these 5 tips to get the most out of your serum and achieve radiant, youthful skin.

1. Cleanse Well

The active ingredients in serums need a clean canvas. Dirt and dead skin can hinder absorption, so make sure to wash your face properly before applying. Use tepid water—hot water can cause perspiration which inhibits absorption, and cold water will close pores, blocking the serum’s effectiveness.

2. Apply to Damp Skin

Moist skin is more permeable than dry skin, so apply your serum to damp skin after cleansing. Alternatively, mist your face with an alcohol-free toner for quick, deep absorption. Press the serum into your skin with an open palm instead of fingertips to release active ingredients effectively.

3. Less is More

Serums are super concentrated. To get the most out of your product, use just a few drops or a dollop smaller than a pea. Any more is a hasty waste.

4. Wait, Then Moisturize

Remember, serums are not moisturizers. They need moisturizing partners like a day or night cream. To allow your serum to fully absorb, apply it and wait 5 minutes before moisturizing. Well-formulated serums absorb quickly and disappear into your skin.

5. Avoid Color and Fragrance

When choosing a serum, don’t be swayed by pretty colors or pleasant scents. The best serums might look dull and smell plain, but they are loaded with active ingredients that target repair and rejuvenation. Colors and fragrances not only add nothing beneficial but may also reduce absorption.

Looking for serums? Check out our amazing serums here.